47 North
47 North
47 North
Real Estate ⬝ Hospitality ⬝ Resort
Real Estate ⬝ Hospitality ⬝ Resort
Services
Services
Art & Visual Direction
Art & Visual Direction
Sketch Illustrations
Sketch Illustrations
Client
Client
Sun Communities
Sun Communities
Location
Location
Cle Elum, Washington
Cle Elum, Washington
Year
Year
2024
2024
47 North is a visionary development nestled in the Washington mountains, that blends the best of nature with modern amenities. However, early project design faced opposition from the local community who felt the plans were unrealistic and at odds with the area's heritage.
47 North is a visionary development nestled in the Washington mountains, that blends the best of nature with modern amenities. However, early project design faced opposition from the local community who felt the plans were unrealistic and at odds with the area's heritage.
Our team proposed introducing a “human touch” and evoke emotions by showcasing lifestyle scenes and, in some options, using concept illustrative artwork. This worked in 47 North’s benefit by associating it with the experience and memories of America’s National Parks.
Our team proposed introducing a “human touch” and evoke emotions by showcasing lifestyle scenes and, in some options, using concept illustrative artwork. This worked in 47 North’s benefit by associating it with the experience and memories of America’s National Parks.
Eventually, Cle Elum's local community became familiar with the developer’s vision and embraced the project as it should be : a great opportunity to support all family lives now and for generations to come. Only after establishing this relationship with the audience were we able to proceed with strategic renderings, and a focus on everyday life scenes.
Eventually, Cle Elum's local community became familiar with the developer’s vision and embraced the project as it should be : a great opportunity to support all family lives now and for generations to come. Only after establishing this relationship with the audience were we able to proceed with strategic renderings, and a focus on everyday life scenes.
By showcasing vivid, relatable sketch illustrations & branded renderings that accurately reflected life on the property, Cle Elum’s community was given a glimpse into the true essence of the 47 North development. Penteye’s involvement allowed them to form a deeper connection and truly envision the conservation and preservation of nature that this development holds dear.
By showcasing vivid, relatable sketch illustrations & branded renderings that accurately reflected life on the property, Cle Elum’s community was given a glimpse into the true essence of the 47 North development. Penteye’s involvement allowed them to form a deeper connection and truly envision the conservation and preservation of nature that this development holds dear.
