John Madden Football Center
John Madden Football Center
John Madden Football Center
Fundraising Film
Fundraising Film
Services
Services
3D Videos
3D Videos
Art & Visual Direction
Art & Visual Direction
Client
Client
Cal Poly State University
Cal Poly State University
Location
Location
San Luis Obispo, California
San Luis Obispo, California
Year
Year
2022
2022
Cal Poly’s campus needed a new state-of-the-art facility to attract recruits and coaches. To make the project happen, they were seeking funds from large donors but only had a schematic floor plan to show. This made it difficult for donors to really connect with and support the project.
Cal Poly’s campus needed a new state-of-the-art facility to attract recruits and coaches. To make the project happen, they were seeking funds from large donors but only had a schematic floor plan to show. This made it difficult for donors to really connect with and support the project.




We produced an ESPN-style video for the Cal Poly State University and the Madden family, directed as part of a fundraising campaign of the new athletics facility. This strategic video dramatically boosted Cal Poly’s fundraising campaign.
We produced an ESPN-style video for the Cal Poly State University and the Madden family, directed as part of a fundraising campaign of the new athletics facility. This strategic video dramatically boosted Cal Poly’s fundraising campaign.

STARTING POINT
The project was right next to the football field, replacing the bleachers. It was difficult to imagine a building in that space.
The project was right next to the football field, replacing the bleachers. It was difficult to imagine a building in that space.







It's going to elevate Cal Poly to a completely different level. It's going to be a game changer, but it's going to be even more than a game changer.
It's going to elevate Cal Poly to a completely different level. It's going to be a game changer, but it's going to be even more than a game changer.
Paul Wuff, Head Football Coach, Cal Poly Athletics
Paul Wuff, Head Football Coach, Cal Poly Athletics

THE PERFORMANCE
Penteye’s compelling video not only benefited the fundraising efforts of Cal Poly Athletics, but also helped attract top recruits and coaches to join the prestigious Cal Poly Football program.
It's going to elevate Cal Poly to a completely different level. It's going to be a game changer, but it's going to be even more than a game changer.
It's going to elevate Cal Poly to a completely different level. It's going to be a game changer, but it's going to be even more than a game changer.

Paul Wuff, Head Football Coach, Cal Poly Athletics
Paul Wuff, Head Football Coach, Cal Poly Athletics
+85%
Funding secured
Funding secured


