Sugarloaf Key
Sugarloaf Key
Sugarloaf Key
Hospitality ⬝ Resort
Hospitality ⬝ Resort
Services
Services
3D Videos
3D Videos
Renderings
Renderings
Art & Visual Direction
Art & Visual Direction
Staging
Staging
Consultant Coordination
Consultant Coordination
Lifestyle Images
Lifestyle Images
Client
Client
Sun Outdoors
Sun Outdoors
Location
Location
Key West, Florida
Key West, Florida
Year
Year
2024
2024
Defining the landscape of outdoor vacationing and fighting a negative perception was the challenge faced by Sun Outdoors, a publicly traded global leader in outdoor hospitality and RV resorts across North America.
Defining the landscape of outdoor vacationing and fighting a negative perception was the challenge faced by Sun Outdoors, a publicly traded global leader in outdoor hospitality and RV resorts across North America.
The property developer entrusted Penteye to create true to brand pre-opening assets for their new developments, ensuring control over the narrative, high guest engagement, brand integration, and community support.
The property developer entrusted Penteye to create true to brand pre-opening assets for their new developments, ensuring control over the narrative, high guest engagement, brand integration, and community support.
STARTING POINT
Embracing the essence of Key West living, this unique outdoor resort is located along a seven-acre saltwater lake, surrounded by state parks and mangroves.
Embracing the essence of Key West living, this unique outdoor resort is located along a seven-acre saltwater lake, surrounded by state parks and mangroves.
The resulting content represents one of our most experiential films to date, capturing the true spirit of Sun Outdoors Sugarloaf Key Resort with an array of branded activities and seamless real-life integration.
The resulting content represents one of our most experiential films to date, capturing the true spirit of Sun Outdoors Sugarloaf Key Resort with an array of branded activities and seamless real-life integration.
“They gave me the tools to "sell the dream" and drive advanced bookings when the resort was still under construction.”
“They gave me the tools to "sell the dream" and drive advanced bookings when the resort was still under construction.”
Rafael Correa - President & CFO, Blue Water Development
Rafael Correa - President & CFO, Blue Water Development
THE PERFORMANCE
Record performance, strong market positioning, decreased community litigations, 40x to 80x ROI... before the resorts even opened.
“They gave me the tools to "sell the dream" and drive advanced bookings when the resort was still under construction.”
“They gave me the tools to "sell the dream" and drive advanced bookings when the resort was still under construction.”
Rafael Correa - President & CFO, Blue Water Development
Rafael Correa - President & CFO, Blue Water Development
82:1
Return on Advertising Spent
Return on Advertising Spent
+3,400%
Increase in views after posting videos
Increase in views after posting videos
Surge
Surge
Surge
Direct bookings increase after posting videos
Direct bookings increase after posting videos
